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Tourism Nova Scotia – Virtual Events

March 20, 2026

Engaging with travel trade during challenging times. During the Covid-19 lockdowns, Axis partnered with Nova Scotia to create immersive trade engagement experiences when in-person activity was impossible. The team produced VR content showcasing six iconic destinations and developed flat-pack VR headsets that could be easily mailed to travel professionals. To launch the content, Axis created [...]

Tourism Nova Scotia – Influencer Content Creation Programme

March 11, 2026

Showcasing authentic destination experiences through high-reach creator partnerships Axis launched an influencer-led campaign to showcase Nova Scotia’s coastal landscapes, culture, heritage, and communities through authentic, experience-driven storytelling. Partnering with carefully selected content creators, the programme delivered high-quality content across blogs, social media, video, and print, maximising reach, engagement, and travel inspiration among key audience segments. [...]

Tourism Nova Scotia – Branded Content Partnership Programme

March 11, 2026

Expanding brand awareness through strategic media partnerships and targeted storytelling Axis launched a branded content programme to amplify Nova Scotia’s brand awareness by partnering with media outlets aligned to its values and target audience. The initiative produced compelling editorial content that engaged consumers through trusted media channels, maximising both campaign efficiency and audience reach. We [...]

Tourism Nova Scotia – Integrated Market Growth Programme

March 11, 2026

Driving sustainable UK market growth through coordinated trade, media, and consumer activation CLIENT Tourism Nova Scotia CATEGORY Event Planning, Public Relations Axis delivered an integrated UK programme for Nova Scotia focused on sustainable tourism growth, destination awareness, and product diversification. The strategy combined trade development, media engagement, and consumer marketing to strengthen operator distribution and [...]

Aosta Valley Tourism Board – High-Impact Editorial Press Trip

March 10, 2026

Positioning Aosta Valley as a year-round mountain destination through premium editorial storytelling Axis organised a high-impact press trip to position Aosta Valley as a premier year-round mountain destination, showcasing its unique alpine experiences and family-friendly adventures. The campaign targeted high-value editorial coverage in a leading global publication to elevate the region’s profile among affluent travellers. [...]

Nova Scotia – Earned Media Activation

March 10, 2026

High-impact broadsheet coverage positioning Nova Scotia as an authentic coastal destination CLIENT Tourism Nova Scotia CATEGORY Earned Media Activation Axis executed a targeted UK media campaign positioning Nova Scotia as an authentic coastal destination, celebrated for its cultural heritage and gastronomy. The strategy prioritised top-tier editorial coverage to boost credibility and reach high-value long-haul travellers. [...]

Ottawa – Earned Media Activation

November 7, 2022

Targeted media engagement supporting destination positioning and high-value industry networking Axis delivered a targeted media relations programme for Ottawa Tourism’s UK sales mission—generating high-value editorial opportunities, boosting destination visibility, and building meaningful connections with top-tier UK media. We arranged targeted meetings with leading media, prepared tailored briefing materials, and managed showcase event attendance to maximise [...]
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