Engaging with travel trade during challenging times.
During the Covid-19 lockdowns, Axis partnered with Nova Scotia to create immersive trade engagement experiences when in-person activity was impossible. The team produced VR content showcasing six iconic destinations and developed flat-pack VR headsets that could be easily mailed to travel professionals.
To launch the content, Axis created the virtual event “Bring Your Kids to Nova Scotia,” combining destination storytelling with educational family-friendly programming. Supported by digital campaign assets and media partnerships, the initiative delivered an engaging and highly shareable way to connect with the travel trade during lockdown.
