Driving sustainable UK market growth through coordinated trade, media, and consumer activation
Axis delivered an integrated UK programme for Nova Scotia focused on sustainable tourism growth, destination awareness, and product diversification. The strategy combined trade development, media engagement, and consumer marketing to strengthen operator distribution and drive measurable visitation growth.
Activity included tour operator partnerships, co-marketing campaigns, FAM trips, and sales training, alongside consumer competitions and proactive media relations that secured strong editorial coverage and increased destination visibility in the UK market.
Results
The programme’s integrated approach delivered sustained market growth and long-term impact for Nova Scotia through aligned trade, media, and consumer strategies.
