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Business Events Canada – Incentive Fam Trip Conversion

June 1, 2026

Photo by Gurudas Gandhi on Unsplash Business Events Canada – Incentive Fam Trip Conversion The Brief There is an element of destination marketing that requires physical site visits to the destination, so that the planner or corporate can gain firsthand knowledge of what they can do there and where they should take their clients. These [...]

Meet In Reykjavik – The Future is Now Conference

June 1, 2026

Photo by Evelyn Paris on Unsplash Meet In Reykjavik – The Future is Now Conference Sourcing qualified association planners to drive interest in a destination. The Brief Meet in Reykjavik is the organisation tasked with bringing conferences, incentives and association business to Iceland’s capital.  They had very little knowledge of the European market and wanted [...]

Wild Atlantic Way – Sales Mission and Event

June 1, 2026

Photo by Alexander Kaliberda on Unsplash Wild Atlantic Way – Sales Mission and Event The Brief The Wild Atlantic Way (WAW), an alliance made up of the Shannon, Kerry, Cork and Galway CVBs that was created in 2015 to specifically promote the west coast of Ireland.  They approached Axis to help them penetrate the UK [...]

Business Events Canada – Virtual Promotion Activity

May 16, 2026

Cover photo by Mvrkle on Unsplash Business Events Canada – Covid-19 MICE Market Landscape Key Objectives Understand the rapidly changing Covid-19 MICE landscape, maintain meaningful engagement with industry stakeholders during lockdowns, and develop a strategic recovery framework for Business Events Canada. Core Activities & Strategy Axis organised and facilitated a series of industry focus groups, [...]

Business Events Canada

May 14, 2026

Business Events Canada – Applying strategy to convert leads to business Key Objectives Identify and convert high-value business event opportunities within the IT & Communications sector by positioning Canada as a strategic destination for international conferences seeking stronger global reach and access to Asian markets. Core Activities & Strategy Axis recognised Steel Media as a [...]

Tourism Nova Scotia – Virtual Events

March 20, 2026

Engaging with travel trade during challenging times. CLIENT Tourism Nova Scotia CATEGORY Public Relations, Marketing, Events During the Covid-19 lockdowns, Axis partnered with Nova Scotia to create immersive trade engagement experiences when in-person activity was impossible. The team produced VR content showcasing six iconic destinations and developed flat-pack VR headsets that could be easily mailed [...]

Tourism Nova Scotia – Integrated Market Growth Programme

March 11, 2026

Driving sustainable UK market growth through coordinated trade, media, and consumer activation CLIENT Tourism Nova Scotia CATEGORY Event Planning, Public Relations Axis delivered an integrated UK programme for Nova Scotia focused on sustainable tourism growth, destination awareness, and product diversification. The strategy combined trade development, media engagement, and consumer marketing to strengthen operator distribution and [...]

Ottawa Tourism – Integrated Sales Mission & Product Showcase

March 11, 2026

Driving longer stays through immersive trade engagement and cross-destination storytelling Axis partnered with Ottawa Tourism and Tourisme Outaouais to promote the region’s unique mix of city, culture, and nature through a UK sales mission across Manchester and Greater London, culminating in a London showcase for product managers and media. The team developed market-ready itineraries and [...]

Aosta Valley Tourism Board – High-Impact Editorial Press Trip

March 10, 2026

Positioning Aosta Valley as a year-round mountain destination through premium editorial storytelling CLIENT Aosta Valley Tourism CATEGORY Event Planning, Public Relations Axis organised a high-impact press trip to position Aosta Valley as a premier year-round mountain destination, showcasing its unique alpine experiences and family-friendly adventures. The campaign targeted high-value editorial coverage in a leading global [...]

Vienna Convention & Visitors Bureau – “Heartbeat Streets” Experiential Event

March 10, 2026

Targeted media engagement supporting destination positioning and high-value industry networking To position Vienna as a vibrant, contemporary destination for business events by creating an immersive experience that differentiated the brand in a highly competitive UK meetings market. Axis created and delivered an experiential event centred on Vienna’s annual theme, “Heartbeat Streets,” spotlighting the city’s vibrant [...]
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