Business Events Canada – Applying strategy to convert leads to business
Key Objectives
Identify and convert high-value business event opportunities within the IT & Communications sector by positioning Canada as a strategic destination for international conferences seeking stronger global reach and access to Asian markets.
Core Activities & Strategy
Axis recognised Steel Media as a standout opportunity and approached them with a compelling vision: Vancouver as a vibrant, strategic alternative to San Francisco for their North American gaming conference. Drawing on deep sector intelligence and destination insights, we showcased Vancouver’s leadership in gaming, innovation, and international connectivity, as well as its potential for event growth. Our team then co-ordinated introductions with Tourism Vancouver and economic development partners, ensuring robust support for the bid and a seamless transition for the event to Canada.
Results
As a result, Steel Media’s North American PocketGamer conference found a new home in Vancouver. The city is now firmly established as the long-term host, welcoming delegates from across the globe and delivering lasting economic benefits to the region.
