MICE (Business Events)

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Meet In Reykjavik – The Future is Now Conference

June 1, 2026

Photo by Evelyn Paris on Unsplash Meet In Reykjavik – The Future is Now Conference Sourcing qualified association planners to drive interest in a destination. The Brief Meet in Reykjavik is the organisation tasked with bringing conferences, incentives and association business to Iceland’s capital.  They had very little knowledge of the European market and wanted [...]

Wild Atlantic Way – Sales Mission and Event

June 1, 2026

Photo by Alexander Kaliberda on Unsplash Wild Atlantic Way – Sales Mission and Event The Brief The Wild Atlantic Way (WAW), an alliance made up of the Shannon, Kerry, Cork and Galway CVBs that was created in 2015 to specifically promote the west coast of Ireland.  They approached Axis to help them penetrate the UK [...]

Business Events Canada – Relationship Building

June 1, 2026

Photo by Vitaly Gariev on Unsplash Business Events Canada – Relationship Building The Brief In an ever changing and increasingly competitive UK MICE industry we challenged ourselves to come up with ideas that would lead to a valid excuse to be in front of our clients and maintain a high visibility in the market. What [...]

Business Events Canada – Virtual Promotion Activity

May 16, 2026

Cover photo by Mvrkle on Unsplash Business Events Canada – Covid-19 MICE Market Landscape Key Objectives Understand the rapidly changing Covid-19 MICE landscape, maintain meaningful engagement with industry stakeholders during lockdowns, and develop a strategic recovery framework for Business Events Canada. Core Activities & Strategy Axis organised and facilitated a series of industry focus groups, [...]

Business Events Canada

May 14, 2026

Business Events Canada – Applying strategy to convert leads to business Key Objectives Identify and convert high-value business event opportunities within the IT & Communications sector by positioning Canada as a strategic destination for international conferences seeking stronger global reach and access to Asian markets. Core Activities & Strategy Axis recognised Steel Media as a [...]

Tourism Nova Scotia – Integrated Market Growth Programme

March 11, 2026

Driving sustainable UK market growth through coordinated trade, media, and consumer activation CLIENT Tourism Nova Scotia CATEGORY Event Planning, Public Relations Axis delivered an integrated UK programme for Nova Scotia focused on sustainable tourism growth, destination awareness, and product diversification. The strategy combined trade development, media engagement, and consumer marketing to strengthen operator distribution and [...]
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