Marketing

  • Home
  • Portfolio Categories
  • Marketing

Meet In Reykjavik – The Future is Now Conference

June 1, 2026

Photo by Evelyn Paris on Unsplash Meet In Reykjavik – The Future is Now Conference Sourcing qualified association planners to drive interest in a destination. The Brief Meet in Reykjavik is the organisation tasked with bringing conferences, incentives and association business to Iceland’s capital.  They had very little knowledge of the European market and wanted [...]

Business Events Canada – Relationship Building

June 1, 2026

Photo by Vitaly Gariev on Unsplash Business Events Canada – Relationship Building The Brief In an ever changing and increasingly competitive UK MICE industry we challenged ourselves to come up with ideas that would lead to a valid excuse to be in front of our clients and maintain a high visibility in the market. What [...]

Tourism Nova Scotia – Virtual Events

March 20, 2026

Engaging with travel trade during challenging times. During the Covid-19 lockdowns, Axis partnered with Nova Scotia to create immersive trade engagement experiences when in-person activity was impossible. The team produced VR content showcasing six iconic destinations and developed flat-pack VR headsets that could be easily mailed to travel professionals. To launch the content, Axis created [...]

Tourism Nova Scotia – Influencer Content Creation Programme

March 11, 2026

Showcasing authentic destination experiences through high-reach creator partnerships Axis launched an influencer-led campaign to showcase Nova Scotia’s coastal landscapes, culture, heritage, and communities through authentic, experience-driven storytelling. Partnering with carefully selected content creators, the programme delivered high-quality content across blogs, social media, video, and print, maximising reach, engagement, and travel inspiration among key audience segments. [...]

Ottawa Tourism – Air Route Awareness & Conversion Campaign

March 11, 2026

Axis launched a targeted campaign to build awareness of the new direct Air France route from Paris to Ottawa and promote a seamless one-stop option for UK travellers. The multi-channel strategy focused on maximising visibility, driving qualified traffic, and supporting booking conversion among priority consumer segments. We delivered a performance-driven campaign blending traditional media exposure [...]

Tourism Nova Scotia – Consumer Radio Campaign Activation

March 11, 2026

Driving consumer awareness, engagement, and qualified lead generation through national media partnership Axis launched a direct-to-consumer campaign to boost brand awareness, inspire travel interest, and drive qualified leads for Nova Scotia. Leveraging a strategic national radio partnership and a compelling competition incentive, the campaign generated strong consumer engagement and captured valuable opt-in data to fuel [...]

ProColombia – UK Destination Repositioning & Growth Campaign

March 11, 2026

Transforming destination perception to drive trade growth and significant visitor increases Axis partnered with ProColombia to deliver a transformative campaign that shifted negative perceptions and drove a dramatic increase in UK visitation. The strategy repositioned Colombia as an attractive, accessible destination through integrated trade development, targeted consumer marketing, airline partnerships, and proactive media engagement. We [...]

Tourism Nova Scotia – Integrated Market Growth Programme

March 11, 2026

Driving sustainable UK market growth through coordinated trade, media, and consumer activation CLIENT Tourism Nova Scotia CATEGORY Event Planning, Public Relations Axis delivered an integrated UK programme for Nova Scotia focused on sustainable tourism growth, destination awareness, and product diversification. The strategy combined trade development, media engagement, and consumer marketing to strengthen operator distribution and [...]
Cart

No products in the basket.

Create your account

[ct-user-form form_type="register"]