Travel Trade Representation

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Wild Atlantic Way – Sales Mission and Event

June 1, 2026

Photo by Alexander Kaliberda on Unsplash Wild Atlantic Way – Sales Mission and Event The Brief The Wild Atlantic Way (WAW), an alliance made up of the Shannon, Kerry, Cork and Galway CVBs that was created in 2015 to specifically promote the west coast of Ireland.  They approached Axis to help them penetrate the UK [...]

ProColombia – The Colombian Tourism Board

March 20, 2026

‘Colombia: the only risk is wanting to stay’ campaign Key Objectives To educate the target audience by raising awareness of Colombia as a tourism destination, showcasing its unique selling points and attractions to a wider audience. To address and challenge the popular misconception amongst potential visitors that the country is an unsafe destination and with [...]

Ottawa Tourism – Air Route Awareness & Conversion Campaign

March 11, 2026

CLIENT Ottawa Tourism CATEGORY Campaign Axis launched a targeted campaign to build awareness of the new direct Air France route from Paris to Ottawa and promote a seamless one-stop option for UK travellers. The multi-channel strategy focused on maximising visibility, driving qualified traffic, and supporting booking conversion among priority consumer segments. We delivered a performance-driven [...]

Tourism Nova Scotia – Consumer Radio Campaign Activation

March 11, 2026

Driving consumer awareness, engagement, and qualified lead generation through national media partnership Axis launched a direct-to-consumer campaign to boost brand awareness, inspire travel interest, and drive qualified leads for Nova Scotia. Leveraging a strategic national radio partnership and a compelling competition incentive, the campaign generated strong consumer engagement and captured valuable opt-in data to fuel [...]

ProColombia – UK Destination Repositioning & Growth Campaign

March 11, 2026

Transforming destination perception to drive trade growth and significant visitor increases Axis partnered with ProColombia to deliver a transformative campaign that shifted negative perceptions and drove a dramatic increase in UK visitation. The strategy repositioned Colombia as an attractive, accessible destination through integrated trade development, targeted consumer marketing, airline partnerships, and proactive media engagement. We [...]

Tourism Nova Scotia – Integrated Market Growth Programme

March 11, 2026

Driving sustainable UK market growth through coordinated trade, media, and consumer activation CLIENT Tourism Nova Scotia CATEGORY Event Planning, Public Relations Axis delivered an integrated UK programme for Nova Scotia focused on sustainable tourism growth, destination awareness, and product diversification. The strategy combined trade development, media engagement, and consumer marketing to strengthen operator distribution and [...]

Ottawa Tourism – Integrated Sales Mission & Product Showcase

March 11, 2026

Driving longer stays through immersive trade engagement and cross-destination storytelling Axis partnered with Ottawa Tourism and Tourisme Outaouais to promote the region’s unique mix of city, culture, and nature through a UK sales mission across Manchester and Greater London, culminating in a London showcase for product managers and media. The team developed market-ready itineraries and [...]

Ottawa – Earned Media Activation

November 7, 2022

Targeted media engagement supporting destination positioning and high-value industry networking CLIENT Ottawa Tourism CATEGORY Branding, Graphic Design Axis delivered a targeted media relations programme for Ottawa Tourism’s UK sales mission—generating high-value editorial opportunities, boosting destination visibility, and building meaningful connections with top-tier UK media. We arranged targeted meetings with leading media, prepared tailored briefing materials, [...]
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