Driving longer stays through immersive trade engagement and cross-destination storytelling
Axis partnered with Ottawa Tourism and Tourisme Outaouais to promote the region’s unique mix of city, culture, and nature through a UK sales mission across Manchester and Greater London, culminating in a London showcase for product managers and media.
The team developed market-ready itineraries and delivered an interactive, four-seasons-themed event using a custom-built app and “Trivial Pursuit”-style format to engage attendees across 12 partner stations. Live competition, immersive experiences, and themed activations helped strengthen partner visibility, trade relationships, and destination knowledge.
Results
The initiative increased destination awareness, strengthened industry relationships, and supported development of longer-stay visitor programmes.
