From Delegate to Destination Advocate: Why Business Travellers Are Staying Longer, Spending More, and Returning Again
For decades, business travel and leisure travel existed in separate realms. Business travellers would fly in, attend meetings, conferences, or events, and promptly return home. In contrast, leisure travellers followed entirely different booking patterns and motivations. Today, that distinction is becoming increasingly blurred. Welcome to the era of bleisure travel. A combination of “business” and [...]