CASE STUDIES: COLOMBIA TRAVEL MART AND PRE FAM 2011

The Brief:
Proexport Colombia hosted their 6th annual Travel Mart in February 2011. During the 2 day conference 135 international buyers from 22 countries were in attendance with the objective of meeting with the Colombian companies (169 attended) that offer the best tourist destinations and services in Colombia.

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CASE STUDIES: TURISMO DE LISBOA HOSTS ITS FIRST LEISURE SALES AGENT FAM TRIP

The Brief:
Turismo de Lisboa wanted to enter the UK leisure travel industry for the first time in 2010 by hosting a FAM trip for 20 leisure sales agents across different travel companies in the UK. The 2 night / 3 day FAM trip would showcase the tourist sites of central Lisboa as well as highlight some of the key accommodation in the city.

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