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CASE STUDIES: ENHANCING DISTRIBUTION CHANNELS FOR AN EMERGING DESTINATION - COLOMBIA
The Brief:
When Colombia first entered the market in 2006 to specialise in Tourism from the UK, they had only two tour operators that sold Colombia’, and this was in the form of flights only sold mainly to Colombian residents living in London. Our job was to position Colombia as a safe and secure destination with plenty to offer.
CASE STUDIES: RELAUNCH OF LUXURIOUS FIRST CLASS DESTINATION
The Brief:
To position Cancun in the UK Market as a high end, luxurious destination, which has everything imaginable to offer the visitor.
CASE STUDIES: BEST AIRPORT HOTEL IN THE WORLD AWARD
The Brief:
Secure the Best Airport Hotel in the World Award for Regal Airport Hotel.
CASE STUDIES: BEST BRAND MARKETING CAMPAIGN – MEETINGS & INCENTIVE MARKET
The Brief:
The Canadian Tourism Commission (CTC) had just entered the UK and European MICE market and needed a big campaign to really elevate their profile at the major tradeshow EIBTM. We wanted to show Europe the diversity and choice available in Canada for every group and meeting request.